Use healthcare email newsletters, appointment reminders, industry news, and other types of emails to keep subscribers engaged and up-to-date about everything occurring at your facility.
Develop strong relationships with patients through valuable email content.
Use segmenting to make sure your patients are always receiving relevant information.
Generate more revenue by using patients’ preferred method of communication.
Because of shifts in patient preferences, healthcare providers have had to change their forms of communication in regards to patient updates, appointment status, prescription refills, and other notifications. Patients rarely answer the phone, and regulations do not allow for medical records or other sensitive information to be related via voicemail. So what do you do? You turn to where your patients spend a great portion of their day – checking their email.
The use of healthcare email as a form of digital marketing has grown exponentially.
The average open rate for healthcare emails is 22.43% – That’s actually one of the highest open rates among industries! This statistic shows that about 20% of your emails will be opened by your patients. So why wouldn’t you want to implement email marketing for your healthcare facility?
When it comes to healthcare marketing, especially through email, you have to remember to keep things comforting. You want to be welcoming, not cold.
When you work with us, a digital marketing specialist will be assigned to your account. This person is dedicated to developing your healthcare email marketing strategy and building up your campaign. Their role is to help you successfully meet your email marketing goals.
We have a background in healthcare, just like you. We have worked with many healthcare clients – from small town doctors to large medical facilities – so we know how to communicate with your target audience. Let us handle your email marketing, so your healthcare professionals can focus on providing the best care for your patients.
Email marketing is great on its own, but it can also support other aspects of your digital marketing efforts too. At Attitude Marketing, we have specialized departments in not only healthcare email marketing, but also social media, PPC, SEO, content marketing, and website design. This means that we can create great email campaigns with a cohesive approach in mind.
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