Facebook advertising is perhaps the most important way to connect with your target audience using the world’s largest social media platform. An average Facebook user spends almost an hour a day on the platform – second only to YouTube where users spend more of their time.
Facebook boasts a monthly active users count of 2.6 billion, and in the first quarter of 2020, over 1.73 billion unique daily active users. It is undoubtedly the most popular social media network in the world. In the United States, Facebook accounts for 45% of monthly social media traffic. With a user base of that size, Facebook gets a ton of data from its users – all of these information are willingly provided by Facebook users to build their profile (name, age, address, interests, etc.).